How Web 2.0 is Changing the Way We Live, Work and Play
Social networking facilitates open communication. In organizational settings, people tend to provide information to, and share knowledge with, those they know and like—especially if those people have helped them with favors in the past. While this instinct is understandable, countless studies have demonstrated that it's also counterproductive. When employees work in an "echo chamber" where colleagues invited to meetings mouth the same attitudes and viewpoints, the only winner is the status quo. And the really big losers are shareholders. Web 2.0 software tools knock down corporate silos, moats, and walls by encouraging open communication and information sharing. more
